Big Rivers Place Brand Identity

Community Survey // Feb. 2022

Circulanation is working with the Northern Territory Government Department of Chief Minister and Cabinet Big Rivers to develop a place brand identity that reflects the unique character of the Big Rivers region. By collaborating with residents, businesses, visitors, governments and other stakeholders, we aim to define the unique mix of core values ​​that tell the region’s story.

The purpose of the Big Rivers Place Brand Identity is to enable the region to transition from an old to a new place brand identity that focuses on two key priority areas:

1. Livability – attracting new residents and retaining current residents, and

2. Investment attraction – opportunities for sustainable economic development.

Residents, both present and past, play an essential role in developing the place brand. We have put together a short survey that intends to capture insights and opinions into living and working in the Big Rivers Region. Please note that all responses to this survey are anonymous.

Proudly supported by the Northern Territory Government Department of Chief Minister and Cabinet Big Rivers